Noting the top five reasons journalists visit a company Web site (see below), conduct your own usability study of five companies that interest you. On each site, search for basic PR information and note your findings in a new blog entry.
1. Find a PR contact (name and phone number)
2. Check basic facts about the company (name a top executive, and state the address of the company’s headquarters)
3. Check the company’s ‘spin’ on events (what kind of news would most affect/concern the company?)
4. Check financial information (any of the following: the company's yearly earnings/projections/budget etc.)
5. Download images to supplement a story (each company’s description on your blog must be accompanied by a representational image from the Web site)
6. The Web site address
McDonalds Website: http://www.mcdonalds.com/corp/about.html
1. Name: McDonalds Corporation
Phone Number: 1-800-244-6227
2. Address:
McDonald’s Corporation
2111 McDonald's Dr
Oak Brook, IL 60523
-Ralph Alvarez: President and Chief officer
3. News:
-Their Global Comparable sales rose 4.9% in January.
-Top management announced.
-Record results for 2006.
4. Stock value:
Current price: $44.46
.
Pepsico Website: http://www.pepsico.com/
1. PR:
Name: Wahid Hamid
Phone: (914) 253-2000
2. Address:
700 Anderson Hill Road
Purchase , NY 10577
-Steven S Reinemund: Chairman of the board
3. News:
-Pepsico reports strong sales for the forth quarter of 2006.
-Pepsico to webcast conference call.
4. Stock
Price: $62.76
Volume: 8,339,900
Time Warner Website : http://www.timewarner.com/corp/
1. PR:
Name: Keith Cocozza- Corporate Communications
Phone: 212.484.8000
2. Address:
One Time Warner Center
New York, NY10019-8016
-Richard D. Parsons: Chairman and Chief Executive officer
3. News:
-February 21, 2007 HBO and American Girl Enter Into Overall Deal That Includes Development of Theatrical Films, Series, Specials and Documentaries
-February 20, 2007 Top Warner Bros Shows to Join Virgin TV Library
-February 14, 2007 CNNMoney.com #1 Business Website of 2006
4. Earnings results for 2006:
-Revenues rose 4% with earnings of $44.2 billion.
Microsoft Website: http://www.microsoft.com/en/us/default.aspx
1.PR:
Name: Waggener Edstrom Worldwide
Phone: (503) 443-7000
2. Address:
Microsoft Corporation
One Microsoft Way
Redmond , WA 98052-6399
Bill Gates: Owner/ richest man in the world.
3. News:
-They are heavily promoting Windows Vista.
4. Earnings:
REDMOND, Wash. — Jan. 25, 2007 — Microsoft Corp. today announced record revenue of $12.54 billion for the quarter ended December 31, 2006, a 6% increase over the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $3.47 billion, $2.63 billion and $0.26, respectively.
Walmart website: http://www.walmart.com/
1. PR:
Phone: 479-273-8446
-No PR people listed.
2. Address:
Wal-Mart Stores, Inc.
Bentonville , Arkansas 72716 -8611.
-Lee Scott: CEO
3. News:
-Wal-Mart Gives $50,000 To Repair Fire-Damaged Ochoa Park
-Wal-Mart Hosts Blue Skyways Collaborative Biannual MeetingThe Blue Skyways Collaborative, a voluntary program to reduce air pollution, visits the home of Wal-Mart for a biannual meeting and a look at successful sustainability from the world’s largest retailer.
4. Financial:
-In the fourth quarter of this year, net sales were $98.090 billion
-Wal-Mart Stores Inc. reported yesterday its fourth-quarter profit grew 9.8 per cent, beating analyst estimates, and issued a bullish forecast for the world’s largest retailer.
Wednesday, February 28, 2007
Wednesday, February 21, 2007
Assignment #9
The Rwandan Genocide among the worst in history
The Rwandan Genocide was an attempt by Hutu Militia groups to annihilate the entire Tutsi population, as well as moderate Hutu’s living in Rwanda, Africa from April 6th 1994 to July 1994.
“The whole country was eerily quiet and smelled of death. There were bodies everywhere, and I knew any of them could have been someone close to me. But I couldn't cry. I was just numb,” stated survivor Mary Kayitesi Blewitt about the condition of Rwanda at the end of the genocide.
The genocide was an end result of Rwandan President Juvenal Habyarimana’s desire to gain Hutu support after the rebel Tutsis of the Rwandan Patriotic Front (RPF) attacked his country from Uganda on October 1st, 1990. While the attack was insignificant, Habyarimana over-exaggerated the threat as a way of regaining the trust of the distant Hutu population. In an attempt to divide the Rwandan population, he marked the local Tutsis as traitors loyal to the RPF. The Hutu’s quickly aligned with President Habyarimana, but it took three years of heavy propaganda and violence to fully separate the Hutu and Tutsi populations, which were very similar before the divide.
On August 4th, 1993, The Hutu-extremist Committee for the Defense of the Republic (CDR) refused to sign the Arusha Accords, which were documents that ended the civil war between Rwanda and the RPF. The Arusha Accords aimed to take lots of power away from Habyarimana, and create a system called the TBBG, which split power between five political parties. At this time, Hutu radio stations began a campaign of fear that portrayed Tutsis as inferior citizens. Many Hutu militias were created in the hopes of exterminating the Tutsi people.
April 6th, 1994 launched the official start of the genocide. Habyarimana’s plane was shot down, and Paul Kagame, the leader of the RPF, was immediately blamed. This incident gave the Hutu’s, who were led by Colonel Bagosora, the chance to begin the Tutsi extermination they had been planning for so long. With the backing of most military leaders, Bagosora began mass slaughtering every Tutsi he could find, claiming the killing was “self defense.” He slowly recruited more and more people to aid in the butchering of all Tutsis and moderate Hutu’s. Most of the Tutsis were hacked up by machetes, and many women were violently raped repeatedly. Bulldozers were used to knock down churches that Tutsis were hiding in. Between April 6th and mid July of 1994, approximately 800,000 Tutsis and moderate Hutu’s were estimated to be dead.
The UN has been criticized for its lack of effort during the genocide. UN troops were present, but seemed very detached from the mass murder that was occurring. While there was not much international help in stopping the killing, the Hutu’s eventually self destructed. They were unwilling to guard borders, and began fighting amongst each other while accusing former allies of being Tutsi. The RPF army was eventually able to take control of the country and establish an interim government.
In March of 1999, a 900 page report, titled "Leave None to Tell the Story” was released that criticized the UN, United States, France and Belgium for not taking action to prevent the killings.
Sources:
Jacobs, Sarah. “The more need there is for help, The more I know I have to be involved.” Associated Newspapers Ltd. 29 October, 2006.
“Rwandan Genocide.” Wikipedia. 20 February. 2007.
“The Triumph of Evil.” Frontline. 1995.
< http://www.pbs.org/wgbh/pages/frontline/shows/evil/etc/slaughter.html>
The Rwandan Genocide was an attempt by Hutu Militia groups to annihilate the entire Tutsi population, as well as moderate Hutu’s living in Rwanda, Africa from April 6th 1994 to July 1994.
“The whole country was eerily quiet and smelled of death. There were bodies everywhere, and I knew any of them could have been someone close to me. But I couldn't cry. I was just numb,” stated survivor Mary Kayitesi Blewitt about the condition of Rwanda at the end of the genocide.
The genocide was an end result of Rwandan President Juvenal Habyarimana’s desire to gain Hutu support after the rebel Tutsis of the Rwandan Patriotic Front (RPF) attacked his country from Uganda on October 1st, 1990. While the attack was insignificant, Habyarimana over-exaggerated the threat as a way of regaining the trust of the distant Hutu population. In an attempt to divide the Rwandan population, he marked the local Tutsis as traitors loyal to the RPF. The Hutu’s quickly aligned with President Habyarimana, but it took three years of heavy propaganda and violence to fully separate the Hutu and Tutsi populations, which were very similar before the divide.
On August 4th, 1993, The Hutu-extremist Committee for the Defense of the Republic (CDR) refused to sign the Arusha Accords, which were documents that ended the civil war between Rwanda and the RPF. The Arusha Accords aimed to take lots of power away from Habyarimana, and create a system called the TBBG, which split power between five political parties. At this time, Hutu radio stations began a campaign of fear that portrayed Tutsis as inferior citizens. Many Hutu militias were created in the hopes of exterminating the Tutsi people.
April 6th, 1994 launched the official start of the genocide. Habyarimana’s plane was shot down, and Paul Kagame, the leader of the RPF, was immediately blamed. This incident gave the Hutu’s, who were led by Colonel Bagosora, the chance to begin the Tutsi extermination they had been planning for so long. With the backing of most military leaders, Bagosora began mass slaughtering every Tutsi he could find, claiming the killing was “self defense.” He slowly recruited more and more people to aid in the butchering of all Tutsis and moderate Hutu’s. Most of the Tutsis were hacked up by machetes, and many women were violently raped repeatedly. Bulldozers were used to knock down churches that Tutsis were hiding in. Between April 6th and mid July of 1994, approximately 800,000 Tutsis and moderate Hutu’s were estimated to be dead.
The UN has been criticized for its lack of effort during the genocide. UN troops were present, but seemed very detached from the mass murder that was occurring. While there was not much international help in stopping the killing, the Hutu’s eventually self destructed. They were unwilling to guard borders, and began fighting amongst each other while accusing former allies of being Tutsi. The RPF army was eventually able to take control of the country and establish an interim government.
In March of 1999, a 900 page report, titled "Leave None to Tell the Story” was released that criticized the UN, United States, France and Belgium for not taking action to prevent the killings.
Sources:
Jacobs, Sarah. “The more need there is for help, The more I know I have to be involved.” Associated Newspapers Ltd. 29 October, 2006.
“Rwandan Genocide.” Wikipedia. 20 February. 2007.
“The Triumph of Evil.” Frontline. 1995.
< http://www.pbs.org/wgbh/pages/frontline/shows/evil/etc/slaughter.html>
Monday, February 19, 2007
Blog Assignment #8
Find six news articles -- three with summary ledes and three with feauture leads. Copy/paste these leads into your blog and identify each (summary or soft). After identifying them, change each lead to its opposite (summary to soft and vice-versa).
1. Summary Lead:
CLEVELAND, Ohio (CNN) -- A passenger jet skidded off a runway and smashed through a fence while landing Sunday in windy and icy conditions at Cleveland Hopkins International Airport.
Revised:
It was a cold and icy day at Cleveland Hopkins International Airport. For many passengers aboard aircraft, it would be a day to remember. A plane was coming in to land in typical fashion, when all of the sudden, it lost traction on the ground, and was forced off the runway into a fence.
2. Feature Lead:
DAYTONA BEACH, Florida (Ticker) -- Kevin Harvick knew he was going to be the bad guy. But that didn't stop him from dealing Mark Martin a crushing blow.
Revised: Kevin Harvick edged out Mark Martin at the finish line to win the Daytona 500,
3. Summary Lead:
BHOPAL, India (CNN) -- Police announced they uncovered a plastic bag stuffed with the skeletal remains of at least six newborns Sunday after searching the grounds of a Christian missionary hospital in the central Indian town of Ratlam.
Revised: There have been some very disturbing discoveries in the quiet Indian town of Ratlam. A once credible Christian Missionary hospital is now under fire for some recent discoveries that are shocking and repulsive. The decrepit remains of six helpless infants were discovered deep within the confines of the hospital by police officers.
4. Feature Lead: (Mustang Daily)
The definition of objectify is to "make impersonal or present as an object." The content of "The Vagina Monologues" consists of personal stories of sexuality, sexual assault, and violence; some are individual accounts, others use literary devices to illustrate the issues.
Revised:
“The Vagina Monologues,” which the Cal Poly Theatre Department is currently showing, uses literary devices to objectify women.
5. Summary Lead:
GOVERNMENT CAMP, Ore. - Three climbers who fell from a ledge on snowy Mount Hood got into their sleeping bags for warmth and awaited rescue as bad weather raged around them, officials said.
Revised: It was a really long night for three climbers on Mount Hood. They were hiking along a cliff, when all of the sudden they lost their footing and fell all the way down the mountain. They were in bad condition, and resorted to using their sleeping bags to keep warm while they awaited the rescuers that they contacted while in distress.
6. Feature Lead: (Contra Costa Times)
Give it six more months, and Meredith Nunn says she will have to shut down her Brentwood fruit farm after more than 20 years in operation.
Revised: Many farmers are shutting down their businesses due to agricultural restrictions in Contra Costa County.
1. Summary Lead:
CLEVELAND, Ohio (CNN) -- A passenger jet skidded off a runway and smashed through a fence while landing Sunday in windy and icy conditions at Cleveland Hopkins International Airport.
Revised:
It was a cold and icy day at Cleveland Hopkins International Airport. For many passengers aboard aircraft, it would be a day to remember. A plane was coming in to land in typical fashion, when all of the sudden, it lost traction on the ground, and was forced off the runway into a fence.
2. Feature Lead:
DAYTONA BEACH, Florida (Ticker) -- Kevin Harvick knew he was going to be the bad guy. But that didn't stop him from dealing Mark Martin a crushing blow.
Revised: Kevin Harvick edged out Mark Martin at the finish line to win the Daytona 500,
3. Summary Lead:
BHOPAL, India (CNN) -- Police announced they uncovered a plastic bag stuffed with the skeletal remains of at least six newborns Sunday after searching the grounds of a Christian missionary hospital in the central Indian town of Ratlam.
Revised: There have been some very disturbing discoveries in the quiet Indian town of Ratlam. A once credible Christian Missionary hospital is now under fire for some recent discoveries that are shocking and repulsive. The decrepit remains of six helpless infants were discovered deep within the confines of the hospital by police officers.
4. Feature Lead: (Mustang Daily)
The definition of objectify is to "make impersonal or present as an object." The content of "The Vagina Monologues" consists of personal stories of sexuality, sexual assault, and violence; some are individual accounts, others use literary devices to illustrate the issues.
Revised:
“The Vagina Monologues,” which the Cal Poly Theatre Department is currently showing, uses literary devices to objectify women.
5. Summary Lead:
GOVERNMENT CAMP, Ore. - Three climbers who fell from a ledge on snowy Mount Hood got into their sleeping bags for warmth and awaited rescue as bad weather raged around them, officials said.
Revised: It was a really long night for three climbers on Mount Hood. They were hiking along a cliff, when all of the sudden they lost their footing and fell all the way down the mountain. They were in bad condition, and resorted to using their sleeping bags to keep warm while they awaited the rescuers that they contacted while in distress.
6. Feature Lead: (Contra Costa Times)
Give it six more months, and Meredith Nunn says she will have to shut down her Brentwood fruit farm after more than 20 years in operation.
Revised: Many farmers are shutting down their businesses due to agricultural restrictions in Contra Costa County.
Wednesday, February 14, 2007
Blog Assignment #7
Finding space for eighteen thousand students to live is no easy task for a University in a relatively small town. There is only a small amount of living space on Campus at Cal Poly, and the majority of students have to find somewhere to live off campus. Jim Keefe is one of the people responsible for making sure that these students get quality, affordable housing that is close to campus. He is the owner of the Murray Station apartments that run parallel to California Boulevard, and resides on the other side of the train tracks.
Jim has led a very successful life in the Real Estate industry, and owns many properties throughout California. His success is defined by his great work ethic. He was able to pay his way through Harvard Business School on his own. “I wanted to get through college without the help of loans, so I worked many full time jobs,” Jim said about his financial situation. Another way Jim made money was by buying cars that weren’t worth much in Massachusetts, and selling them for a lot of money in California, his home state. He would make over one thousand dollars on every car sold, which was a very hefty profit margin when he was attending school. These types of business strategies helped him make a name for himself in the real estate world. His son, Cameron, who is currently studying International Business at the University of San Francisco, clearly caught on to Jim’s Businessman mentality. He regularly makes trips to Hong Kong to buy high end basketball shoes, and then sell them in America for huge profits.
Jim revealed that there is a lot of stress involved when it comes to running an apartment complex smoothly. He has to deal with a lot of kids, many of whom he believes aren’t ready to live on their own. “Some of these students don’t even know how to do their own laundry.” Murray Station used to only house Cal Poly students, but within the last few years they have been leasing units to Cuesta Community College Students as well; a decision that Jim is still shaky on. “Many of the Cuesta students are there to party, and have no respect for their neighbors who are studying,” Jim said about the behavior of Murray’s residents. At Murray Station, security officers patrol the premises, and ironically act as a “independent living program,” according to Jim. He believes that residents are forced to learn how to live responsibly on their own, because they can lose their leases if they receive too many citations from the security guards.
Overall, Jim truly enjoys owning and helping manage Murray Station. He recently moved from the Bay Area to a nice estate in Ragged Point so that he could live closer to Murray Station and other properties he owns. He also truly loves living along the central coast, in a beautiful location. Jim Keefe works hard to make Murray Station a safe and enjoyable place to live, and his efforts are rewarded every year when hundreds of eager students enjoy their stay.
Jim has led a very successful life in the Real Estate industry, and owns many properties throughout California. His success is defined by his great work ethic. He was able to pay his way through Harvard Business School on his own. “I wanted to get through college without the help of loans, so I worked many full time jobs,” Jim said about his financial situation. Another way Jim made money was by buying cars that weren’t worth much in Massachusetts, and selling them for a lot of money in California, his home state. He would make over one thousand dollars on every car sold, which was a very hefty profit margin when he was attending school. These types of business strategies helped him make a name for himself in the real estate world. His son, Cameron, who is currently studying International Business at the University of San Francisco, clearly caught on to Jim’s Businessman mentality. He regularly makes trips to Hong Kong to buy high end basketball shoes, and then sell them in America for huge profits.
Jim revealed that there is a lot of stress involved when it comes to running an apartment complex smoothly. He has to deal with a lot of kids, many of whom he believes aren’t ready to live on their own. “Some of these students don’t even know how to do their own laundry.” Murray Station used to only house Cal Poly students, but within the last few years they have been leasing units to Cuesta Community College Students as well; a decision that Jim is still shaky on. “Many of the Cuesta students are there to party, and have no respect for their neighbors who are studying,” Jim said about the behavior of Murray’s residents. At Murray Station, security officers patrol the premises, and ironically act as a “independent living program,” according to Jim. He believes that residents are forced to learn how to live responsibly on their own, because they can lose their leases if they receive too many citations from the security guards.
Overall, Jim truly enjoys owning and helping manage Murray Station. He recently moved from the Bay Area to a nice estate in Ragged Point so that he could live closer to Murray Station and other properties he owns. He also truly loves living along the central coast, in a beautiful location. Jim Keefe works hard to make Murray Station a safe and enjoyable place to live, and his efforts are rewarded every year when hundreds of eager students enjoy their stay.
Tuesday, February 6, 2007
Blog Assignment #6
Part I -- Identify the shamed journalists in the mugshots above, and describe why each was fired. Hint: they worked for (from left to right) The New Republic, The New York Times, USA Today and The Washington Post.
Part II -- The Mustang Daily even found itself embroiled in a plagiarism scandal last year. What were the details of the incident? (BONUS QUESTION: What ethical dilemma did local media (Mustang Daily, New Times and SLO Tribune) face when reporting this story)?
Part III -- Identify the 'character' of each organization or individual listed below. Some questions to answer: What do they do? Who pays them? What is their agenda, if any? Who’s interest are they serving?
1. Corpwatch
2. Globalwitness
3. Laborstart
4. Associated Press
5. Reuters
6. Electronic Authorization Partnership
7. David Romero
8. Jack T. O'Conell
9. Julie Rodewald
10. Deborah Linden
Part 1:
1. This is Stephen Glass, a journalist for The New Republic.. He committed several cases of journalism fraud. In 1998 he wrote an article called “Hack Heaven.” The article was very vivid, as if he was actually there. Forbes magazine presented evidence that the story had been fabricated. Soon somebody from The New Republic confirmed that the article was fabricated, along with 26 other stories he wrote. He was fired.
2. This is Jason Blair, a writer for the New York Times. He resigned from his job because he blatantly plagiarized an article written by Macarena Hernandez of the San Antonio Express-News. It was later discovered that 36 of 73 news stories he had written since October of 2003 were potentially plagiarized.
3. This is Jack Kelley, a former correspondent and Pulitzer Prize nominee for USA Today. Kelley, along with many other staff members for USA Today resigned in March of 2004, after it was discovered that Kelley had been fabricating stories. He went as far as to write scripts for people he knew, so they could pretend to be sources.
4. This is Janet Cooke, a staff writer for The Washington Post who won a Pulitzer Prize in 1980 for a fabricated story. The story, titled “Jimmy’s World” depicted the tragic tale of an eight year old heroin addict. When city officials were unsuccessful in finding the boy, people began to accuse the story of being fraudulent. Cooke confessed to fabricating the story after the editors from the Washington Post began pressuring her. Cooke resigned, and now lives in shame.
Part 2:
Rebecca Laman, a writer for the Mustang Daily, plagiarized three articles in 2005. Paragraphs taken from other web site articles were found in the stories: Men So-Forte, Fourth of July Do’s and Don’ts, and a review for “The Fantastic Four.” It seems like reporting the story may have been unethical because it tarnishes the credibility of Cal Poly’s newspaper and the Journalism department as a whole, and nobody wants to see their beloved college, which means so much to the community, take a blow to its great reputation.
Part 3:
1. CorpWatch: A research group in Oakland, California that tries to bring global justice, Independent media activism and democratic control over corporations. They are serving the interest of anybody who wants corporations to act in an ethical manner.
2. Global Witness: A Non-governmental Organization that links natural resource exploitation, conflict, poverty, corruption, and human rights abuses. They get 40% of their income from private trusts and foundations, 40% from grants from governments internationally, and 20% from development NGO’s.
3. Labourstart: An online news service that distributes news from over 400 correspondents, and appears in 20 languages. Labourstart is also on the radio at all times. They are serving the interest of people looking for employment in the Trade Union movement.
4. Associated Press: An American News agency owned by many news organizations, which write and distribute the news stories. It is the only Nationally oriented news service in America.
5. Reuters: A news service that provides international stories to newspapers and broadcasters. It gets most of its money from hooking the financial markets up with trading products.
6. Electronic Authorization Partnership: A financial software company that transfers money. It deals with electric filing of checks and conversions.
7. David Romero has popped up on google and other search engines as many different people. There is a painter named David Romero, a percussionist, and a congressman in jail among other things. This name has not popped up on different sites, but I was unable to find any relevant news for “David Romero.” I apologize for not knowing who this is.
8. Jack T. O’Connell: A California politician who serves as the California State Superintendent of Public Instruction. His main contribution to state legislation has been making the High School Exit Exam mandatory for graduation.
9. Julie Rodewald: The SLO county clerk recorder. Her job is to make sure the counties voters are well informed.
10. Deborah Linden: The CEO of Island One Resorts. She was appointed to the Board of Directors at Colonial BancGroup, which is located in Alabama.
Part II -- The Mustang Daily even found itself embroiled in a plagiarism scandal last year. What were the details of the incident? (BONUS QUESTION: What ethical dilemma did local media (Mustang Daily, New Times and SLO Tribune) face when reporting this story)?
Part III -- Identify the 'character' of each organization or individual listed below. Some questions to answer: What do they do? Who pays them? What is their agenda, if any? Who’s interest are they serving?
1. Corpwatch
2. Globalwitness
3. Laborstart
4. Associated Press
5. Reuters
6. Electronic Authorization Partnership
7. David Romero
8. Jack T. O'Conell
9. Julie Rodewald
10. Deborah Linden
Part 1:
1. This is Stephen Glass, a journalist for The New Republic.. He committed several cases of journalism fraud. In 1998 he wrote an article called “Hack Heaven.” The article was very vivid, as if he was actually there. Forbes magazine presented evidence that the story had been fabricated. Soon somebody from The New Republic confirmed that the article was fabricated, along with 26 other stories he wrote. He was fired.
2. This is Jason Blair, a writer for the New York Times. He resigned from his job because he blatantly plagiarized an article written by Macarena Hernandez of the San Antonio Express-News. It was later discovered that 36 of 73 news stories he had written since October of 2003 were potentially plagiarized.
3. This is Jack Kelley, a former correspondent and Pulitzer Prize nominee for USA Today. Kelley, along with many other staff members for USA Today resigned in March of 2004, after it was discovered that Kelley had been fabricating stories. He went as far as to write scripts for people he knew, so they could pretend to be sources.
4. This is Janet Cooke, a staff writer for The Washington Post who won a Pulitzer Prize in 1980 for a fabricated story. The story, titled “Jimmy’s World” depicted the tragic tale of an eight year old heroin addict. When city officials were unsuccessful in finding the boy, people began to accuse the story of being fraudulent. Cooke confessed to fabricating the story after the editors from the Washington Post began pressuring her. Cooke resigned, and now lives in shame.
Part 2:
Rebecca Laman, a writer for the Mustang Daily, plagiarized three articles in 2005. Paragraphs taken from other web site articles were found in the stories: Men So-Forte, Fourth of July Do’s and Don’ts, and a review for “The Fantastic Four.” It seems like reporting the story may have been unethical because it tarnishes the credibility of Cal Poly’s newspaper and the Journalism department as a whole, and nobody wants to see their beloved college, which means so much to the community, take a blow to its great reputation.
Part 3:
1. CorpWatch: A research group in Oakland, California that tries to bring global justice, Independent media activism and democratic control over corporations. They are serving the interest of anybody who wants corporations to act in an ethical manner.
2. Global Witness: A Non-governmental Organization that links natural resource exploitation, conflict, poverty, corruption, and human rights abuses. They get 40% of their income from private trusts and foundations, 40% from grants from governments internationally, and 20% from development NGO’s.
3. Labourstart: An online news service that distributes news from over 400 correspondents, and appears in 20 languages. Labourstart is also on the radio at all times. They are serving the interest of people looking for employment in the Trade Union movement.
4. Associated Press: An American News agency owned by many news organizations, which write and distribute the news stories. It is the only Nationally oriented news service in America.
5. Reuters: A news service that provides international stories to newspapers and broadcasters. It gets most of its money from hooking the financial markets up with trading products.
6. Electronic Authorization Partnership: A financial software company that transfers money. It deals with electric filing of checks and conversions.
7. David Romero has popped up on google and other search engines as many different people. There is a painter named David Romero, a percussionist, and a congressman in jail among other things. This name has not popped up on different sites, but I was unable to find any relevant news for “David Romero.” I apologize for not knowing who this is.
8. Jack T. O’Connell: A California politician who serves as the California State Superintendent of Public Instruction. His main contribution to state legislation has been making the High School Exit Exam mandatory for graduation.
9. Julie Rodewald: The SLO county clerk recorder. Her job is to make sure the counties voters are well informed.
10. Deborah Linden: The CEO of Island One Resorts. She was appointed to the Board of Directors at Colonial BancGroup, which is located in Alabama.
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