Wednesday, March 21, 2007

Blog Assignment #13 story

Newsvine account address: cjagger.newsvine.com

Story I wrote:

"Housing a Major Concern For Cal Poly Students"

All students look forward to having a great time at Cal Poly, yet they often are unaware of the enormous hindrance it is to try to find legitimate housing in San Luis Obispo. With regard to housing, it is almost as if San Luis Obispo is in denial about its student population. The problem begins with incoming freshmen expecting to get a spot in the highly impacted dorms. It is downright unacceptable for Cal Poly to accept so many students, knowing full well that there is not nearly enough room in the on campus dormitories to house all them. If incoming freshmen send in their check to Cal Poly slightly too late, they are turned away from the dorm rooms and forced to find off campus housing in a short period of time. Finding off campus housing late in the season is a very large problem. Most apartment complexes are very close to capacity, and it is extremely inconvenient for students to be put on the spot and have to make a search for off campus housing when they originally assumed they would be living in the dorms. Once a suitable apartment is found, leases can be a huge concern. Apartment complexes blatantly know when the school year starts and ends, yet still force their residents to sign year long leases. Students are then stuck with an apartment that they have no use for over summer, when they are most likely back home.
Housing rentals can also be a royal pain. It seems like landlords do not realize that Cal Poly starts in September, because they would make a lot more money if they listed properties starting in August or September in March or April, when students need to find a place before being tied down by a lease. It shouldn’t be a problem to do this if the current residents are living there until September anyways. No student wants to be looking around for housing over the summer before fall term, but it seems like students have to resort to doing this in order to find a house that will start rent at the beginning of fall quarter.
There is also not enough open housing close to Cal Poly. Every year an enormous amount of Cal Poly students need to live in far away locations and commute to Cal Poly, because they only open housing they can find are in places like Grover Beach. Students need commute very far just to go to class.
The Poly Canyon housing project is a very good long term for Cal Poly’s housing dilemma, but the students attending college right now don’t get to reap any benefits besides seeing a bunch of construction going on year round. Overall, if Cal Poly and off campus residents would work together to help cater to the needs of students, everybody would be better off and these residences would be just as rich, if not better off.

Wednesday, March 14, 2007

Pictures for Blog #10








Here are the pictures for the corporations I studied in Blog #10. I wasn't able to seamlessly integrate them in my story, so I decided to post them in a new blog.

Monday, March 5, 2007

Blog Assignment #11

Go to a busy public place with a notebook in hand. Develop your ear for dialogue by writing down snatches of overheard conversations; imagine how they could be used in a story. Post at least five overheard quotes along with accompanying story ideas in a new blog entry.

1. Avila Beach: "Let me use some of that sun screen."
Story Idea: The effectiveness of sunscreen and what the minum SPF should be.

2. Boomers Mini Golf: "You're not allowed to smoke here."
Story idea: Whether or not its okay to ban smoking in outdoor areas.

3. My neighbor's house: "I play way too much World of Warcraft."
Story Idea: Video Game Addiction.

4. Campus in Library: "Most of the classes I'm trying to take are filled up."
Story Idea: Whether the Cal Poly registration process should be modified and if more classes should be added.

5. Campus: "The Avenue makes so much money that we are basically employed for free because the government pays our checks."
Story Idea: Increasing payment for student workers on campus.

Wednesday, February 28, 2007

Blog Assignment #10

Noting the top five reasons journalists visit a company Web site (see below), conduct your own usability study of five companies that interest you. On each site, search for basic PR information and note your findings in a new blog entry.

1. Find a PR contact (name and phone number)

2. Check basic facts about the company (name a top executive, and state the address of the company’s headquarters)

3. Check the company’s ‘spin’ on events (what kind of news would most affect/concern the company?)

4. Check financial information (any of the following: the company's yearly earnings/projections/budget etc.)

5. Download images to supplement a story (each company’s description on your blog must be accompanied by a representational image from the Web site)

6. The Web site address



McDonalds Website: http://www.mcdonalds.com/corp/about.html


1. Name: McDonalds Corporation
Phone Number: 1-800-244-6227

2. Address:
McDonald’s Corporation
2111 McDonald's Dr
Oak Brook, IL 60523

-Ralph Alvarez: President and Chief officer

3. News:
-Their Global Comparable sales rose 4.9% in January.
-Top management announced.
-Record results for 2006.

4. Stock value:
Current price: $44.46

.
Pepsico Website: http://www.pepsico.com/
1. PR:
Name: Wahid Hamid
Phone: (914) 253-2000

2. Address:
700 Anderson Hill Road
Purchase , NY 10577

-Steven S Reinemund: Chairman of the board

3. News:
-Pepsico reports strong sales for the forth quarter of 2006.
-Pepsico to webcast conference call.

4. Stock
Price: $62.76
Volume: 8,339,900




Time Warner Website : http://www.timewarner.com/corp/


1. PR:
Name: Keith Cocozza- Corporate Communications
Phone: 212.484.8000


2. Address:
One Time Warner Center
New York, NY10019-8016

-Richard D. Parsons: Chairman and Chief Executive officer

3. News:
-February 21, 2007 HBO and American Girl Enter Into Overall Deal That Includes Development of Theatrical Films, Series, Specials and Documentaries
-February 20, 2007 Top Warner Bros Shows to Join Virgin TV Library
-February 14, 2007 CNNMoney.com #1 Business Website of 2006

4. Earnings results for 2006:
-Revenues rose 4% with earnings of $44.2 billion.



Microsoft Website: http://www.microsoft.com/en/us/default.aspx

1.PR:
Name: Waggener Edstrom Worldwide
Phone: (503) 443-7000

2. Address:
Microsoft Corporation
One Microsoft Way
Redmond , WA 98052-6399

Bill Gates: Owner/ richest man in the world.

3. News:
-They are heavily promoting Windows Vista.

4. Earnings:
REDMOND, Wash. — Jan. 25, 2007 — Microsoft Corp. today announced record revenue of $12.54 billion for the quarter ended December 31, 2006, a 6% increase over the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $3.47 billion, $2.63 billion and $0.26, respectively.




Walmart website: http://www.walmart.com/
1. PR:
Phone: 479-273-8446
-No PR people listed.

2. Address:
Wal-Mart Stores, Inc.
Bentonville , Arkansas 72716 -8611.

-Lee Scott: CEO

3. News:
-Wal-Mart Gives $50,000 To Repair Fire-Damaged Ochoa Park
-Wal-Mart Hosts Blue Skyways Collaborative Biannual MeetingThe Blue Skyways Collaborative, a voluntary program to reduce air pollution, visits the home of Wal-Mart for a biannual meeting and a look at successful sustainability from the world’s largest retailer.

4. Financial:
-In the fourth quarter of this year, net sales were $98.090 billion
-Wal-Mart Stores Inc. reported yesterday its fourth-quarter profit grew 9.8 per cent, beating analyst estimates, and issued a bullish forecast for the world’s largest retailer.

Wednesday, February 21, 2007

Assignment #9

The Rwandan Genocide among the worst in history

The Rwandan Genocide was an attempt by Hutu Militia groups to annihilate the entire Tutsi population, as well as moderate Hutu’s living in Rwanda, Africa from April 6th 1994 to July 1994.
“The whole country was eerily quiet and smelled of death. There were bodies everywhere, and I knew any of them could have been someone close to me. But I couldn't cry. I was just numb,” stated survivor Mary Kayitesi Blewitt about the condition of Rwanda at the end of the genocide.
The genocide was an end result of Rwandan President Juvenal Habyarimana’s desire to gain Hutu support after the rebel Tutsis of the Rwandan Patriotic Front (RPF) attacked his country from Uganda on October 1st, 1990. While the attack was insignificant, Habyarimana over-exaggerated the threat as a way of regaining the trust of the distant Hutu population. In an attempt to divide the Rwandan population, he marked the local Tutsis as traitors loyal to the RPF. The Hutu’s quickly aligned with President Habyarimana, but it took three years of heavy propaganda and violence to fully separate the Hutu and Tutsi populations, which were very similar before the divide.
On August 4th, 1993, The Hutu-extremist Committee for the Defense of the Republic (CDR) refused to sign the Arusha Accords, which were documents that ended the civil war between Rwanda and the RPF. The Arusha Accords aimed to take lots of power away from Habyarimana, and create a system called the TBBG, which split power between five political parties. At this time, Hutu radio stations began a campaign of fear that portrayed Tutsis as inferior citizens. Many Hutu militias were created in the hopes of exterminating the Tutsi people.
April 6th, 1994 launched the official start of the genocide. Habyarimana’s plane was shot down, and Paul Kagame, the leader of the RPF, was immediately blamed. This incident gave the Hutu’s, who were led by Colonel Bagosora, the chance to begin the Tutsi extermination they had been planning for so long. With the backing of most military leaders, Bagosora began mass slaughtering every Tutsi he could find, claiming the killing was “self defense.” He slowly recruited more and more people to aid in the butchering of all Tutsis and moderate Hutu’s. Most of the Tutsis were hacked up by machetes, and many women were violently raped repeatedly. Bulldozers were used to knock down churches that Tutsis were hiding in. Between April 6th and mid July of 1994, approximately 800,000 Tutsis and moderate Hutu’s were estimated to be dead.
The UN has been criticized for its lack of effort during the genocide. UN troops were present, but seemed very detached from the mass murder that was occurring. While there was not much international help in stopping the killing, the Hutu’s eventually self destructed. They were unwilling to guard borders, and began fighting amongst each other while accusing former allies of being Tutsi. The RPF army was eventually able to take control of the country and establish an interim government.
In March of 1999, a 900 page report, titled "Leave None to Tell the Story” was released that criticized the UN, United States, France and Belgium for not taking action to prevent the killings.


Sources:

Jacobs, Sarah. “The more need there is for help, The more I know I have to be involved.” Associated Newspapers Ltd. 29 October, 2006.

“Rwandan Genocide.” Wikipedia. 20 February. 2007.

“The Triumph of Evil.” Frontline. 1995.
< http://www.pbs.org/wgbh/pages/frontline/shows/evil/etc/slaughter.html>

Monday, February 19, 2007

Blog Assignment #8

Find six news articles -- three with summary ledes and three with feauture leads. Copy/paste these leads into your blog and identify each (summary or soft). After identifying them, change each lead to its opposite (summary to soft and vice-versa).

1. Summary Lead:
CLEVELAND, Ohio (CNN) -- A passenger jet skidded off a runway and smashed through a fence while landing Sunday in windy and icy conditions at Cleveland Hopkins International Airport.
Revised:
It was a cold and icy day at Cleveland Hopkins International Airport. For many passengers aboard aircraft, it would be a day to remember. A plane was coming in to land in typical fashion, when all of the sudden, it lost traction on the ground, and was forced off the runway into a fence.

2. Feature Lead:
DAYTONA BEACH, Florida (Ticker) -- Kevin Harvick knew he was going to be the bad guy. But that didn't stop him from dealing Mark Martin a crushing blow.

Revised: Kevin Harvick edged out Mark Martin at the finish line to win the Daytona 500,

3. Summary Lead:
BHOPAL, India (CNN) -- Police announced they uncovered a plastic bag stuffed with the skeletal remains of at least six newborns Sunday after searching the grounds of a Christian missionary hospital in the central Indian town of Ratlam.

Revised: There have been some very disturbing discoveries in the quiet Indian town of Ratlam. A once credible Christian Missionary hospital is now under fire for some recent discoveries that are shocking and repulsive. The decrepit remains of six helpless infants were discovered deep within the confines of the hospital by police officers.

4. Feature Lead: (Mustang Daily)
The definition of objectify is to "make impersonal or present as an object." The content of "The Vagina Monologues" consists of personal stories of sexuality, sexual assault, and violence; some are individual accounts, others use literary devices to illustrate the issues.

Revised:
“The Vagina Monologues,” which the Cal Poly Theatre Department is currently showing, uses literary devices to objectify women.

5. Summary Lead:
GOVERNMENT CAMP, Ore. - Three climbers who fell from a ledge on snowy Mount Hood got into their sleeping bags for warmth and awaited rescue as bad weather raged around them, officials said.

Revised: It was a really long night for three climbers on Mount Hood. They were hiking along a cliff, when all of the sudden they lost their footing and fell all the way down the mountain. They were in bad condition, and resorted to using their sleeping bags to keep warm while they awaited the rescuers that they contacted while in distress.

6. Feature Lead: (Contra Costa Times)
Give it six more months, and Meredith Nunn says she will have to shut down her Brentwood fruit farm after more than 20 years in operation.

Revised: Many farmers are shutting down their businesses due to agricultural restrictions in Contra Costa County.

Wednesday, February 14, 2007

Blog Assignment #7

Finding space for eighteen thousand students to live is no easy task for a University in a relatively small town. There is only a small amount of living space on Campus at Cal Poly, and the majority of students have to find somewhere to live off campus. Jim Keefe is one of the people responsible for making sure that these students get quality, affordable housing that is close to campus. He is the owner of the Murray Station apartments that run parallel to California Boulevard, and resides on the other side of the train tracks.
Jim has led a very successful life in the Real Estate industry, and owns many properties throughout California. His success is defined by his great work ethic. He was able to pay his way through Harvard Business School on his own. “I wanted to get through college without the help of loans, so I worked many full time jobs,” Jim said about his financial situation. Another way Jim made money was by buying cars that weren’t worth much in Massachusetts, and selling them for a lot of money in California, his home state. He would make over one thousand dollars on every car sold, which was a very hefty profit margin when he was attending school. These types of business strategies helped him make a name for himself in the real estate world. His son, Cameron, who is currently studying International Business at the University of San Francisco, clearly caught on to Jim’s Businessman mentality. He regularly makes trips to Hong Kong to buy high end basketball shoes, and then sell them in America for huge profits.
Jim revealed that there is a lot of stress involved when it comes to running an apartment complex smoothly. He has to deal with a lot of kids, many of whom he believes aren’t ready to live on their own. “Some of these students don’t even know how to do their own laundry.” Murray Station used to only house Cal Poly students, but within the last few years they have been leasing units to Cuesta Community College Students as well; a decision that Jim is still shaky on. “Many of the Cuesta students are there to party, and have no respect for their neighbors who are studying,” Jim said about the behavior of Murray’s residents. At Murray Station, security officers patrol the premises, and ironically act as a “independent living program,” according to Jim. He believes that residents are forced to learn how to live responsibly on their own, because they can lose their leases if they receive too many citations from the security guards.
Overall, Jim truly enjoys owning and helping manage Murray Station. He recently moved from the Bay Area to a nice estate in Ragged Point so that he could live closer to Murray Station and other properties he owns. He also truly loves living along the central coast, in a beautiful location. Jim Keefe works hard to make Murray Station a safe and enjoyable place to live, and his efforts are rewarded every year when hundreds of eager students enjoy their stay.